Social Comments
Mojeeb automatically replies to comments on your Facebook and Instagram posts using AI, keeping your social media engagement active 24/7. The Comments page gives you a unified view of all comments across your connected social accounts, with the ability to monitor AI replies, send manual responses, retry failures, and delete inappropriate replies.
How does AI comment auto-reply work?
When someone comments on one of your connected Facebook or Instagram posts, Mojeeb processes it automatically:
- Comment detected — Mojeeb receives the comment via a Meta webhook in real time
- Comment saved — The comment is recorded with a "pending" status
- AI processes — Your agent analyzes the comment text along with the post caption, and searches your Knowledge Base for relevant information
- Reply generated — A contextual, helpful reply is crafted in your agent's language and tone
- Reply posted — The response is posted directly as a reply to the original comment on Facebook or Instagram
The entire process happens in seconds. Each step is tracked with a status so you can monitor progress.
What platforms are supported?
- Facebook — Comments on your Facebook Business Page posts
- Instagram — Comments on your Instagram Business Account posts
Both platforms require a connected social account via Meta's OAuth login flow.
How do I view comments?
Go to Comments in the sidebar. The page uses a split-panel layout:
- Left panel — List of your social media posts with captions, timestamps, platform icons, and comment counts
- Right panel — Comment thread for the selected post, showing each comment with its commenter name, timestamp, and Mojeeb's AI reply
Click any post in the left panel to view its comment thread. Each comment shows the commenter's name and profile picture, their comment text, and the AI's reply (if one was posted).
The list uses cursor-based pagination with 50 items per page. New comments and status updates appear in real time via Supabase subscriptions — no need to refresh.
What actions can I take on comments?
Retry a failed reply
If an AI reply failed to generate or post, you can retry it. Click the retry button on any comment with a "failed" status. The comment is re-queued for AI processing and the status resets to "pending".
Send a manual reply
You can write and send a custom reply to any comment. Click the reply button, type your message, and send. Your reply is posted directly to Facebook or Instagram. If the comment already has an AI reply, the old reply is deleted first and replaced with your manual reply.
Delete an AI reply
If an AI reply is not appropriate, you can delete it. Click the delete button on any replied comment. The reply is removed from both the platform (Facebook/Instagram) and the Mojeeb database. The comment status resets to "pending". A confirmation dialog appears before deletion.
View original post
Click the View post link in the comment thread header to open the original Facebook or Instagram post in a new tab.
What do the comment statuses mean?
Each comment has a status that tracks its processing state:
| Status | Description |
|---|---|
| Pending | Comment received, waiting for AI to process |
| Processing | AI is generating a reply |
| Replied | Reply successfully posted to the platform |
| Failed | AI generation or posting failed (check error message) |
| Skipped | Auto-reply is disabled for this connection |
How do I enable or disable auto-replies?
Auto-reply is controlled per social connection. Go to Connect in the sidebar and find your Facebook or Instagram connection. Each connection has a Respond to Comments toggle:
- On (default) — Mojeeb automatically replies to new comments using AI
- Off — New comments are received and saved, but no AI reply is generated (status set to "skipped")
This setting is separate from the "Respond to Messages" toggle that controls direct message auto-replies.
How does the AI generate comment replies?
The AI uses the same Knowledge Base as your conversation agent. When processing a comment, the AI receives:
- The comment text
- The post caption (for context)
- Your agent's knowledge base and instructions
The AI generates a contextual reply that matches your agent's tone and language. If the AI encounters an error or cannot generate a reply, the comment is marked as "failed" and you can retry manually. The system automatically retries up to 2 times on transient failures.
Common questions
Will the AI reply to every comment?
When auto-reply is enabled, the AI processes all incoming comments on posts from connected accounts. You can disable auto-reply per connection if you want comments to be received but not automatically replied to.
Can I see the AI's replies before they're posted?
No. Auto-replies are posted automatically in real time. However, you can review all replies in the Comments section and delete any that are not appropriate. The AI will generate a new reply when you retry.
Can I edit an AI reply?
Not directly. To change a reply, delete the AI reply and send a manual reply with your preferred text. The old reply is removed from the platform before the new one is posted.
What happens if I disconnect a social account?
Comments already received remain visible in the Comments page, but no new comments are received and no new replies can be posted. Reconnect the account to resume auto-replies.
Do replies appear on both Facebook and Instagram?
Replies appear only on the platform where the comment was posted. A comment on a Facebook post gets a Facebook reply, and a comment on an Instagram post gets an Instagram reply.
Are comment replies counted as messages?
Comment replies are separate from conversation messages. They do not count toward your conversation message limits.